PROJECT YELLOW LIGHT

Creating a billboard for Project Yellow Light campaign against texting and driving with Adobe Illustrator:

"Project Yellow Light is a scholarship competition designed to bring about change.People know distracted driving is dangerous, but they do it anyway. As an applicant you have one clear mission: create a PSA to encourage your friends to avoid distracted driving, specifically using your phone while driving. Whether it’s sending a text, commenting on a photo, or messaging your friends in your favorite app, it’s never ok to message while driving. Together, we can spread the word and help keep our roads safer."

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In order to captivate an audience on a billboard, I utilized important copywriting rules of design such as contrast, clarity, preciseness, etc. to accomplish this goal. I used Adobe Photoshop to create this image and used skills learned about making shapes, text, shadows, and color in this program to create a text message image meant to resemble an iMesssage. After this project, I learned that I should focus even harder on making designs look as realistic as possible and not rush the design process.